Alex and I have decided to use a range of different tools to promote and publicize The National Portrait Gallery. We are going to produce posters for the underground, buses and bus stops, as well as adverts in the newspapers - such as metro. We also have decided to do an advert for the Sunday newspaper supplements in the culture section. Another element would be a postcard range, which could be used as a coupon. Perhaps a guidebook as well, to let people know what is going on at certain times so they can decide when to drop in. The coupon idea is going to be pushed in all appropriate elements as a way to get people into the gallery - perhaps offer a free coffee in the cafe, this could be a play on 'Culture and Coffee'.
Once we had talked about design ideas and strategies we planned what we actually need to do to achieve this. Below are the following stages we need to cover.
1. Research a. existing publicity for NPG
b. other galleries advertising - the tate, yorkshire sculpture park, leeds art gallery, saatchi gallery etc.
c. cost, format and layouts for each element of advertising
d. existing advertising, not necessarily for art galleries, just anything we find inspiring and interesting.
e. look at sunday supplements.
2. Develop a. prototypes
b. evaluate continuously
c. refine and re-explore ideas
d. push ideas to max.
3. Evaluate
a quick logo design for a friend...
14 years ago
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